The Company requires franchisees to meet rigorous standards and generally does not work with passive investors. The Company’s typical franchise term is 20 years.
The Company is primarily a franchisor, with more than 90% of McDonald’s restaurants currently owned and operated by independent franchisees.įranchising enables an individual to be their own employer and maintain control over all employment related matters, marketing and pricing decisions, while also benefiting from the strength of McDonald’s global brand, operating system and financial resources.
This business relationship is supported by an agreement that requires adherence to standards and policies essential to protecting our brand. The business relationship between McDonald’s and its independent franchisees is of fundamental importance to overall performance and to the McDonald’s Brand. McDonald’s franchised restaurants are owned and operated under one of the following structures – conventional franchise, developmental license or affiliate. McDonald’s global system is comprised of both Company-owned and franchised restaurants. The Company operates and franchises McDonald’s restaurants, which serve a locally-relevant menu of quality food and beverages sold at various price points in more than 100 countries. McDonald’s Corporation’s business overview from the company’s financial report: (KFC), Starbucks Corporation, Wendy’s Company and many other restaurant chains. (Subway), Domino’s, Inc., Dunkin’ Brands Group, Inc., Yum! Brands, Inc. If you want to find out more about the SWOT of McDonald’s, you’re in the right place.įor more information on how to do a SWOT analysis please refer to our article. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. This McDonald’s SWOT analysis reveals how the most successful fast-food chain company of all time uses its competitive advantages to continue dominating fast-food industry.
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